IS YOUR DIGITAL MARKETING MAKING A REAL DIFFERENCE FOR YOUR BUSINESS, WITH RESULTS YOU CAN MEASURE?
WE CAN BUILD YOU A DIGITAL PLATFORM THAT WILL EXPAND YOUR AUDIENCE AND GROW YOUR REVENUE.
OUR CLIENTS INCLUDE MEDIA COMPANIES, NON-PROFITS, ADVOCACY GROUPS, AND PURPOSE DRIVEN BUSINESSES.
WE PROVIDE BUSINESS PLANNING, WEBSITE DEVELOPMENT, CONTENT MARKETING, DIGITAL ADVERTISING, AND ANALYTICS.
LET US CREATE A DIGITAL STRATEGY FOR YOU THAT DELIVERS RESULTS.
CLICK HERE TO REQUEST A FREE CONSULTATION.

Our 4-Step method ensures your digital strategy yields maximum results.

  • We begin every project with a discovery phase. We ask questions, listen, and help you define goals. Together, we create a strategy for attaining your vision that builds on the strengths of your organization, and gives you the best chance of success.
  • We detail the tactics that flow naturally from the strategy: the technology, content and communications you’ll need to attract, engage and convert prospects to your cause or business. Based on your investment budget, we create specifications for every phase of the project and campaigns.
  • We translate the plan into a financial model that forecasts your Return on Investment (ROI) based on the key metrics that drive performance. We work with you to explore “what-if” scenarios that will maximize the projected lifetime value of each converted lead.
  • From the specifications, we put together the most cost-effective team to implement the plan. Overhead is kept to a minimum. We build your website, create your content, launch your digital media campaigns, and set-up analytics that will track the true lifecycle of your customers or constituents. After launch we monitor performance and make adjustments until your digital strategy is optimized.
  • We work with budgets as low as $9,000 to high six-figures. In every case, our low-overhead methods let us deliver state-of-the-art solutions at lower than expected prices. Use the form at the bottom of this page to email us for a free consultation, or call 914-393-6295 today.

Recent Blog Posts

NYTimes Paywall

Newspapers Finally Committing to Paywalls

Buried in a Wall Street Journal story about how “‘paywalls aren’t about to reverse publishers’ deteriorating finances” is the fact that paywall success stories are plentiful. The WSJ had a big head start, of course, and is old news. But 80,000 of its 537,000 digital subscribers read tablet, smartphone or e-reader versions of the paper, a strong indication that these devices are making digital...
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Blue State Digital

Social Networking? For Raising Money Online, Email is Still the Killer App

I recently heard Thomas Gensemer, Managing Partner of Blue State Digital, speak at a breakfast at the Harvard Club sponsored by Quantum Media. BSD managed Obama’s online fundraising and volunteer efforts. During the off-the-record talk Gensemer repeated what he’s said in interviews, but been mostly ignored, that when it comes to raising money on the web “email is still the killer app.”...
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Financial Times

The Paper that Doesn’t Want to be Free

In a time of dizzying change, it’s sometimes best to take the stance: “Don’t just do something, stand there.” Those publishers who, from the start, charged their readers for online access to their content now look like geniuses, as this recent article about the Finanicial Times shows. It wasn’t that these execs could see the future. It was just that their business instincts told them to...
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