Institute for the Psychological Sciences Home Page
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The staff of the Institute for the Psychological Sciences had one primary concern for its new website: How to appeal to four different audiences—prospective students, current students, alumni, and donors—through one user interface.

Our simple solution was to feature a dynamic, 5-tab javascript-driven central menu on the home page. As site visitors mouse over each tab, the overlay sections underneath shift, displaying a custom tag line, image and page links relevant to each audience. It was an elegant solution to a thorny problem faced by many university websites, which are among the most complex to design.