Clients / IPS Online Education Video Commercial
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Interest in online learning was growing fast in early 2012. The Institute for the Psychological Sciences’s success with live webinars in the spring of that year led the graduate school to launch an on-demand webinar program aimed at psychologists, therapists, clergy and family life ministers. Transmodern Media was hired to develop the business strategy and build the IPS Online Education membership website, integrating multimedia webinars with online tests for continuing education credits. Transmodern also produced a two-minute promotional video to sell the benefits of the membership program to the target audience.