One of the most surprising things about News China—an English-language newsmagazine about China published by the Chinese government—is the degree to which the editorial coverage criticizes Chinese society. A surprising amount of “dirty laundry” is exposed in its pages. What’s more, the reporting and writing are serious to an extent rarely found in American newsmagazines. That’s one of the advantages having a publisher who is insulated from market forces.
But what made designing a website for News China a challenge was the stunning photography. Most websites do a poor job of capturing a magazine’s photo layouts. The task for Transmodern Media was to design a website that reflected the visual splendor of the magazine’s pages.